College Gourmet Pizza

This project was for, College Gourmet, a new company that is going to make affordable, frozen foods marketed toward college students, beginning with a line of pizzas.

To begin, I created their logo by employing flat icon design techniques and a simple color palette to give it a modern look that aligns well with current design trends.

The pizza packaging I designed is printed directly onto the clear plastic that is wrapped around the pizza by overprinting on white colored ink.

I took a very unique approach to designing their marketing brochure. I used the flat icon style to create illustrations for each of the six pizza flavors they planned to begin with: cheese, pepperoni, sausage, supreme, hawaiian, and dessert. Then I created a die-line to make the non-traditional shape for the brochure to allow for the pizza slices to fold down, making the brochure more interest-generating than a standard trifold pamphlet.

The final design piece they needed is a half page magazine ad which I created by using the flat-icon pizzas and fonts used in the brochure to create overall brand cohesion.

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